From wikipedia.org/
The Ice Bucket Challenge, sometimes called the ALS Ice Bucket Challenge, is an activity involving dumping a bucket of ice water on one's head to promote awareness of the disease amyotrophic lateral sclerosis (ALS) and encourage donations to research. It went viral throughout social media during mid 2014
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The concept of having a bucket of ice
poured over your head to prove
how charitable you are
is a concept I can not grasp personally.
Why not just give some money to the cause?
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